How to Set your List price and Sell Price on your Amazon Product Listing

This Amazon SOP will help you configure your "Sell price" and your "List price" on your Amazon listing using SellerCentral.

The List Price is the suggested retail price of a new product as provided by a manufacturer, supplier, or seller. Except for books, Amazon will display a List Price if the product was purchased by customers on Amazon or offered by other retailers at or above the List Price in at least the past 90 days. List prices may not necessarily reflect the product's prevailing market price. (Amazon.com)

Correctly setting up your list and sell price will allow for strike-through Pricing and Savings display boosting conversion rates !